Minor Design specializes in communicating ideas, messages and information. Collaborating with our clients, we design and produce branding campaigns, publications, websites and signage programs. From our Houston studio we have served the corporate, institutional, and cultural sectors for more than three decades. Our design process seeks a strategic blend of content, message and art with the goal of serving our clients, while influencing the way people experience the world.
Craig Minor is a designer, former educator and the founder and principal of Minor Design. He received an MFA from Cranbrook Academy of Art, Bloomfield Hills, Michigan. His accomplishments include design programs for Asia Society Texas Center, Rice University, Vinson & Elkins, The Museum of Fine Arts, Houston, Houston Parks Board and The University of Houston. Publications have been designed for architect Daniel Libeskind and exhibition catalogs for numerous artists including, Robert Rauschenberg and Ansel Adams. Craig served as Area Chairman of the Graphic Communications Program at the University of Houston from 1984 to 2000. His work has been recognized by a number of design and architecture organizations and work appears in numerous books and publications. Craig is the past president of the Texas Chapter of the AIGA, served on the board of directors of the Rice Design Alliance and has been named an honorary member of the AIA Houston.
Cheryl Beckett serves as the Creative Director at Minor Design. Beckett has received design awards from AIGA, HOW, New York Type Director’s Club, Print, UCDA, STA 100, ADCH, and Texas Association of Museums. Her New Dutch Graphics poster is part of the permanent collection of the Library of Congress. Beckett was selected for the show “Design Excellence: 50 Posters of the 80’s” and “Emerging Voices: Women in Contemporary Graphic Design.” Design work is published in Marketing for Architects and Designers, W.W.Norton & Company, New York; Rob Carter’s Working With Computer Type I and II; Designing for Children by Steven Heller; and Type and Image: The Language of Graphic Design by Philip Meggs. Beckett was co-honored as AIGA Houston’s first Fellow in 2007. Cheryl Beckett is area coordinator of the Graphic Design Program at the University of Houston where she has taught since 1986. She has merged her interest in placemaking and collaboration with curricula. Results include: AgriProp: Agricultural Propaganda, Working Shop, Park at Palm Center, HUB: Pedal Powered Pop-ups, and more. Dis(solve): The Japhet Creek Project, and ReFRAME x FRAME were recipients of SEGD Global Design Awards. Beckett has presented talks such as SiteWorks, Citizen Aware Design, The Art of Walking, AgriProp, Borderlands, Being There, and Placemaking at AIGA education conferences. Writings on design education appear in Design Education in Progress: Process And Methodology, published and distributed by the VCU Center for Design Studies; Teaching Graphic Design: Course Offerings and Class Projects from the Leading Undergraduate and Graduate Programs, edited by Steven Heller.