Minor Design specializes in communicating ideas, messages and information. Collaborating with our clients, we design and produce branding campaigns, publications, websites and signage programs. From our Houston studio we have served the corporate, institutional, and cultural sectors for more than 25 years. Our design process seeks a strategic blend of content, message and art with the goal of serving our clients, while influencing the way people experience the world.
Craig Minor is a designer, former educator and Principal of Minor Design. He received an MFA from Cranbrook Academy of Art, Bloomfield Hills, Michigan and has studied in Switzerland. His accomplishments include design programs for Asia Society Texas Center, Rice University, Vinson & Elkins, The Museum of Fine Arts, Houston; Houston Parks Board and ESPN. Publications have been designed for architect Daniel Libeskind and exhibition catalogs for numerous artists including, Robert Rauschenberg and Ansel Adams. Craig served as Area Chairman of the Graphic Communications Program at the University of Houston from 1984 to 2000. His work has been recognized by a number of organizations including the AIGA and the AIA Houston and appears in numerous books and publications. Craig is the past president of the Texas Chapter of the AIGA, served on the board of directors of JA Houston and has recently been named an honorary member of the AIA Houston. Currently Craig serves on the board of directors of the Rice Design Alliance.
Cheryl Beckett serves as the Creative Director at Minor Design Group. She has received design awards from numerous organizations including AIGA, HOW and the New York Type Directorís Club. Her work has been selected for the permanent collection in the Library of Congress. Design work is published in Marketing for Architects and Designers; Rob Carterís Working With Computer Type I and II, Designing for Children by Steven Heller, Type and Image: The Language of Graphic Design by Philip Meggs. Cheryl serves as the area coordinator of the Graphic Communications Program at the University of Houston where she has taught since 1986. Cheryl has spearheaded a multitude of site-based projects. Examples include: AgriProp: Ecological Propaganda, a collaboration with the College of Architecture at the University of Houston, deployed environmental messages in public Houston sites to provoke positive action. Project Brays, produced proposals for interpretive, ecological, and educational environmental graphics on Brays Bayou. Cheryl has presented site based lectures at national design conferences with topics such as SiteWorks: Citizen Aware Design, The Art of Walking, Where We Are, AgriProp, Borderlands, and Placemaking.