Original Identity and Logotype
Inventory of existing messages and visuals
Inspiration and Concept Scheming
The space, architecture, art, people, history and significant place in the Houston cultural landscape all contribute to the inspiration for the identity program.
The logotype will remain the consistent element of the identity and applications. The Apex font family was selected for its clean, elegant clarity and non-trendy enduring form.
Color is a powerful tool that promotes visual recognition. When consistently applied, it will reinforce the Rothko Chapel identity. The expanded but carefully selected palette allows for a range of uses and applications for visual variety.
The program uses the font families of Apex New and MrsEaves.